Entrepreneurs: the Three Pillars

Pillar 1: Internal Communications

The covers the kind of questions you need to ask yourself and decisions you need to make about motivation, purpose, and feasibility. Segments cover:

• Understanding your choice

• Finding your niche

• Developing mission statement, vision statement, code of ethics

Pillar 2: Communicating with the job market

This covers the following segments:

• Establishing your job market identity

• Marketing

• Social Media Presence

Pillar 3: Communicating with your customers

This covers the following segments:

• Expanding the business, recruitment and training

• Customer service

• Addressing conflict

• Protecting your business